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Wheel World Unlimited

California Consumer Privacy Act

This California Consumer Privacy Act notice (“CCPA Notice”) supplements the Wheel World Unlimited Privacy Policy and applies solely to visitors, users, and customers who reside in the State of California (“California consumers” or “you”). This notice provides additional disclosures required by the California Consumer Privacy Act of 2018 (“CCPA”), the California Privacy Rights Act (“CPRA”), and other applicable California state privacy laws. Capitalized terms used but not defined in this notice have the meanings given to them in the CCPA.

If you are a California consumer, please read this notice carefully to understand your rights and how to exercise them.

Categories of Personal Information We Collect

In the preceding 12 months, Wheel World Unlimited has collected the following categories of personal information from California consumers:

  • Identifiers: Name, postal address, email address, telephone number, IP address, account name, online identifiers
  • Customer Records: Billing address, shipping address, credit card or debit card number, payment history, purchase history
  • Commercial Information: Products purchased, products considered, browsing and purchasing history, dealer interactions
  • Internet or Network Activity: Browsing history on our Website, search history, interaction with our Website and advertisements, device information, browser type, operating system
  • Geolocation Data: General location information derived from IP address
  • Inferences: Inferences drawn from the above categories to create a profile reflecting preferences, characteristics, and behavior

We do not knowingly collect sensitive personal information as defined under the CPRA, including government-issued identification numbers, financial account credentials, precise geolocation, racial or ethnic origin, religious beliefs, union membership, biometric data, health information, or information concerning sex life or sexual orientation.

Sources of Personal Information

We collect personal information from the following sources:

  • Directly from you when you create an account, place an order, contact customer service, or sign up for marketing communications
  • Automatically when you visit our Website, through cookies, tracking pixels, and analytics tools
  • From third-party service providers, including payment processors, shipping carriers, and analytics providers
  • From authorized dealers and supply partners
  • From publicly available sources

Purposes for Collecting Personal Information

We collect, use, and disclose personal information for the following business and commercial purposes:

  • To process and fulfill orders, including shipping and payment processing
  • To create and manage customer accounts
  • To provide customer service and respond to inquiries
  • To send marketing communications, promotional offers, and product updates
  • To improve our Website, products, and services
  • To detect, prevent, and respond to fraud, security incidents, and unauthorized activity
  • To comply with applicable laws and regulatory requirements
  • To enforce our Terms and Conditions and protect our legal rights

Categories of Third Parties We Share Personal Information With

We share personal information with the following categories of third parties for business purposes:

  • Payment processors and credit card companies
  • Shipping carriers including FedEx and UPS
  • IT and infrastructure service providers
  • Marketing and analytics providers including Google Analytics
  • Authorized dealers
  • Professional advisors including legal, accounting, and consulting firms
  • Government and regulatory authorities when required by law

Sale or Sharing of Personal Information

Under the CCPA, “sale” means selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating personal information to a third party for monetary or other valuable consideration. “Sharing” means disclosing personal information to a third party for cross-context behavioral advertising.

Wheel World Unlimited does not sell personal information for money. We may, however, share personal information with advertising partners to deliver targeted advertisements, which may be considered “sharing” or “selling” under the CCPA. If you would like to opt out of this sharing, please follow the instructions in the “Your CCPA Rights” section below.

We do not knowingly sell or share the personal information of California consumers under the age of 16.

Retention of Personal Information

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, comply with applicable legal, accounting, and tax obligations, resolve disputes, and enforce our agreements. When personal information is no longer needed, we securely delete or anonymize it.

Your CCPA Rights

If you are a California consumer, you have the following rights under the CCPA and CPRA:

Right to Know

You have the right to request that we disclose what personal information we have collected, used, disclosed, and sold or shared about you over the preceding 12 months, including:

  • The categories and specific pieces of personal information we have collected about you
  • The categories of sources from which the personal information was collected
  • The business or commercial purposes for collecting, selling, or sharing personal information
  • The categories of third parties to whom personal information was disclosed, sold, or shared
  • The specific pieces of personal information collected about you

Right to Delete

You have the right to request that we delete personal information we have collected about you, subject to certain exceptions. We may deny a deletion request if retaining the information is necessary for us or our service providers to:

  • Complete the transaction for which the personal information was collected
  • Detect security incidents or protect against fraudulent or illegal activity
  • Debug to identify and repair errors that impair existing functionality
  • Comply with a legal obligation
  • Otherwise use the personal information internally in a lawful manner compatible with the context in which you provided it

Right to Correct

You have the right to request that we correct inaccurate personal information that we maintain about you.

Right to Opt Out of Sale or Sharing

You have the right to opt out of the sale or sharing of your personal information. To exercise this right, contact us at info@wheelworldunlimited.com with the subject line “Do Not Sell or Share My Personal Information.”

Right to Limit Use of Sensitive Personal Information

You have the right to limit the use and disclosure of sensitive personal information. As stated above, Wheel World Unlimited does not knowingly collect sensitive personal information as defined under the CPRA.

Right to Non-Discrimination

You have the right not to be discriminated against for exercising any of your CCPA rights. We will not deny goods or services, charge different prices, provide a different level or quality of goods or services, or suggest that you will receive a different price or level of service because you exercised your rights.

Right to Data Portability

You have the right to receive a copy of the personal information we have collected about you in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the information to another entity without hindrance.

How to Submit a Request

To exercise any of your CCPA rights, submit a verifiable consumer request by contacting us at:

In your request, please include:

  • The specific right you are exercising (Right to Know, Right to Delete, Right to Correct, Right to Opt Out, Right to Limit, or Right to Data Portability)
  • Sufficient information to verify your identity, including your full name, email address, and any account information associated with your purchase history
  • A clear description of your request

Verification of Requests

Only you or someone legally authorized to act on your behalf may make a verifiable consumer request related to your personal information. We will need to verify your identity before responding to your request. Verification may include matching information you provide with information we have on file. If we cannot verify your identity, we may be unable to respond to your request.

If you did not register for an account, sign up for marketing, or purchase a product from us, we may not have enough information to verify your request. In that case, we will be unable to honor it.

You may make a verifiable consumer request for information no more than twice within a 12-month period.

Authorized Agents

You may designate an authorized agent to make a request on your behalf. To do so, you must:

  • Provide the authorized agent with written, signed permission to act on your behalf, or provide a valid power of attorney
  • Verify your identity directly with us
  • Confirm in writing that you have authorized the agent to act on your behalf

We may deny a request from an agent who does not provide proof of authorization.

Response Timeline

We will confirm receipt of your verifiable consumer request within 10 business days and respond substantively within 45 calendar days. If we need additional time, we may extend the response period by another 45 calendar days, with notice to you of the extension.

Financial Incentives

Wheel World Unlimited does not currently offer any financial incentives or price differences in exchange for the collection, sale, or retention of personal information.

Shine the Light Law

California Civil Code Section 1798.83 permits California consumers to request a notice disclosing the categories of personal information that Wheel World Unlimited has shared with third parties for those third parties’ direct marketing purposes during the preceding calendar year. To request such a notice, contact us at info@wheelworldunlimited.com with the subject line “California Shine the Light Request.”

Changes to This Notice

We may update this CCPA Notice from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this notice periodically.

Contact Us

If you have questions or concerns about this CCPA Notice or our privacy practices, contact us at:

Wheel World Unlimited, Inc.

Suwanee, Georgia 30024

info@wheelworldunlimited.com